How One Nonprofit Used a Google Ad Grant to Triple Impact
Some of the most powerful success stories are the ones you can’t name.
Due to a nondisclosure agreement, we can’t reveal the name of this incredible organization. But what we can share is how a mid-sized nonprofit on the verge of digital obscurity used a $10,000/month Google Ad Grant to completely transform its reach, revenue, and relevance.
Before the Grant: Big Mission, Small Visibility
This nonprofit offers mental health support to underserved communities—a mission with enormous value, but very little public awareness.
Here’s what they were working with:
A crisis helpline no one could find online
Support groups with empty seats
A blog with almost no traffic
No marketing team or paid ad strategy
They were doing life-changing work—but in digital darkness.
Step One: Securing the Grant
When they came to us at Ad Grant Pros, they were overwhelmed by the Google Ad Grant application process.
Within a few weeks, we had them approved. More importantly, we helped them set up a strategy that would make every dollar of that $10,000/month count.
The Strategy: Meet People Where They Search
Once approved, we built campaigns designed around three key goals:
Drive helpline traffic
Increase support group sign-ups
Grow donor and email engagement
We used keywords like:
“mental health help near me”
“free support groups for anxiety”
“talk to someone about depression”
Each campaign was paired with a dedicated landing page, optimized for conversions. The idea was simple: Get the right people to the right service at the right time.
The Results: Measurable, Meaningful Growth
Here’s what happened within the first six months:
📈 From 300 to 12,000+ Website Visitors/Month
That’s a 3,900% increase in qualified traffic.
📞 Calls to the Crisis Helpline Tripled
More people in need found the support they were looking for.
🪑 Support Groups Reached Full Capacity
Sessions once half-filled are now operating with waitlists.
📬 3,000+ New Email Subscribers
A rapidly growing list of engaged potential donors and volunteers.
💸 $60K+ in New Donations
From previously untapped traffic. The grant paid off—fast.
One of their directors told us (quoted with permission, anonymously):
“We’ve never had this kind of exposure before. Our programs are finally reaching the people who need them most.”
Why Mid-Sized Nonprofits Need This Now
Many nonprofits have the infrastructure, the programs, the people—but they’re struggling to scale impact because no one knows they exist online.
The Google Ad Grant isn’t just free ad spend. It’s an engine for growth.
But—and this is key—it only works if managed correctly. The grant comes with strict guidelines and performance requirements. That’s why this nonprofit outsourced to Ad Grant Pros—so their team could focus on service delivery while we handled the strategy, compliance, and results.
What Could $10,000/Month Do for Your Mission?
This story isn’t an outlier. We’ve seen it happen again and again with the right blend of strategy, creative, and management.
If your nonprofit is:
Offering real solutions but lacking reach
Unsure how to navigate the Google Ad Grant
Ready to scale programs, donors, and awareness
Then let’s talk.
We’ll walk you through eligibility, setup, and how we’ll manage it all—so you don’t have to.
Final Thought: Your Audience Is Already Searching
Thousands of people are Googling the very services you provide. Will they find you—or someone else?
The nonprofit in this story made the leap. They invested in visibility—and changed their future.
You could be next.
